Ahead of the September 2 compliance deadline for new consumer protection regulations prohibiting “junk fees,” the MA Attorney General’s Office (AGO) has released updated guidance and webinar to help businesses operating in Massachusetts comply with the regulations. Beginning September 2, these regulations become enforceable, and businesses must come into compliance. Promulgated earlier this year, the AGO’s “junk fee” regulations help consumers understand the total cost of a product or service upfront, avoid unnecessary charges and easily cancel unwanted costs that may be optional, waivable, or unwanted, including costs related to trial and subscription offers. Additionally, by increasing price transparency and helping consumers to more easily compare prices while shopping, the regulations level the playing field for businesses.