Attorney General Anthony G. Brown’s Consumer Protection Division entered into a settlement resolving an investigation of online lingerie retailer AdoreMe, Inc. (AdoreMe). The settlement resolves the Attorney General’s claim that AdoreMe deceptively marketed discounted lingerie to its customers without adequately revealing that if they accepted the discount, they would be enrolled in a VIP membership program that would continue to bill them monthly amounts that could be used for future purchases. Consumers who did not want to remain in the VIP program faced obstacles cancelling their memberships. Under today’s settlement, Maryland consumers who never used their VIP memberships will receive refunds of the payments they made. An additional group of consumers who have large credit balances will also be entitled to obtain refunds from the company. “Maryland consumers deserve transparency in their online purchases and should not face hidden monthly fees,” said Attorney General Brown. “This settlement secures refunds for affected Marylanders and sets clear guidelines to prevent similar deceptive practices.”