AG Schwalb announced the launch of a new digital credible messenger campaign in partnership with the American Psychiatric Association Foundation (APA Foundation), aimed at reaching District youth who are at risk of becoming involved in the justice system. The campaign, FutureMeDC, recruits hyper-local influencers to share their stories on social media about how they overcame personal obstacles and pressure from their peers to avoid engaging in dangerous behavior. Through their content, influencers candidly discuss the consequences of poor decision-making, offer constructive alternatives, and emphasize that young adults can choose a better path for themselves. The goal is to empower young people to reject negative influences and make positive choices that will contribute to their long-term success and the health of their communities. “In addition to holding young people accountable after they break the law, it’s essential to focus resources on preventing juvenile crime from happening in the first place. This innovative influencer campaign is designed to meet kids where they are – online – through messengers whom they respect and will listen to […]” -AG Schwalb 

https://oag.dc.gov/release/attorney-general-schwalb-teams-american