Oregon Attorney General Dan Rayfield today announced a settlement with Grocery Delivery E-Service USA, Inc., doing business as HelloFresh, after an Oregon Department of Justice investigation found the company misled consumers with deceptive “free meal,” “free shipping,” and “free gift” offers.
“HelloFresh built its brand on promises of ‘free meals’ that were anything but,” said Attorney General Rayfield. “There’s no such thing as ‘free’ if families must spend hundreds of dollars to unlock the deal. This Oregon action doesn’t just clean up how HelloFresh markets to our residents – it will also help push the company to be honest in its advertising nationwide.”