AG ​Rayfield is encouraging Oregonians to take advantage of a powerful new tool that makes it easier than ever to protect their personal data online. As of January 1, 2026, Oregon residents can use a Universal Opt-Out under the Oregon Consumer Privacy Act (OCPA) to automatically stop covered businesses – including nonprofits – from selling or sharing their personal data or using it for targeted advertising. Instead of opting out website by website, consumers can turn on a simple browser setting or extension that sends a clear, universal signal: don’t sell my data.

“You could be doing something very ordinary online – looking up a medical concern, researching a school for your kid, or just reading the news – and that information quietly gets packaged and sold without you ever saying yes. Universal Opt-Out changes that. It gives Oregonians a simple way to draw a line once and have it respected across the internet, instead of having to hunt for a ‘do not sell’ button on every site.” – AG Rayfield