AG Platkin announced today that Apple Inc. (“Apple”) has agreed to pay a $150,000 civil penalty and change its business practices to resolve allegations of widespread merchandise pricing violations in Apple stores throughout the state. 

“At a time when prices are skyrocketing, consumers deserve to know what they’re paying for products on the shelves. Once again, Apple has violated the law by failing to display the prices for products in their retail stores—keeping consumers in the dark,. It’s bad enough when companies violate the law once. It’s even worse when they are held accountable for violating consumers’ rights and then engage in the same unlawful conduct again.  There is no excuse for Apple’s repeated misconduct here, and consumers deserve better.  We’ll stand up for them every time.” – AG Platkin