AG Mayes filed a consumer fraud lawsuit against L’Oreal USA, its parent company, and Softsheen for the advertisement + sale of products without disclosing that the products contained likely carcinogens/been linked to an increased risk of cancer.

“L’Oréal knew or should have known about the dangers associated with these toxic hair straightening products. Yet, instead of warning their consumers, they put profits over the safety of women and children. That is unacceptable and we will hold them accountable for it.” – AG Mayes