AG Jones announces price gouging protections in effect ahead of anticipated winter weather

Published Date: Jan 22, 2026

A declaration of a state of emergency triggered Virginia’s anti-price gouging statutes. Designed to protect consumers, these laws ensure consumers are not forced into paying outrageously high prices for essential goods during an emergency. The act prohibits suppliers from charging “unconscionable prices” for “necessary goods and services” following a declared state of emergency. 

Violations of Virginia’s Anti-Price Gouging Act are enforceable by the Office of the Attorney General through the Virginia Consumer Protection Act. Virginia consumers who suspect they are a victim of price gouging can call the Consumer Protection Hotline of download a complaint form 

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