New York Attorney General Letitia James today released final rules on how social media companies must restrict addictive features on their platforms to comply with the Stop Addictive Feeds Exploitation (SAFE) for Kids Act and protect children’s mental health. The SAFE for Kids Act requires social media companies to restrict algorithmically personalized feeds and nighttime notifications for users under the age of 18 unless they obtain parental consent.

“The SAFE for Kids Act leads the nation in keeping our children safe online and protecting youth from the devastating effects of unchecked social media. These rules set standards for age verification and parental control to ensure tech companies are doing their part to keep kids safe on their platforms. Young people are particularly vulnerable to addictive social media features, and my office is committed to protecting all New Yorkers from potentially harmful technologies and companies that try to take advantage of them.” – AG James