AG James joined state and local elected officials, labor unions, advocates, and community members to rally in support of the One Fair Price Package. The One Fair Price Package consists of two bills that would protect New Yorkers from surveillance pricing, an unfair pricing scheme in which companies use shoppers’ personal data to set individualized prices for consumers. The One Fair Price Act, sponsored by Assemblymember Torres and Senator Rachel May, would ban surveillance pricing in New York. The Protecting Consumers and Jobs from Discriminatory Pricing Act, carried by Deputy Majority Leader Gianaris and Assemblymember Solages, would ban the use of electronic shelf labels and prohibit surveillance pricing in grocery stores and pharmacies. 

“New Yorkers from the Bronx to Buffalo are already dealing with higher prices, and now big companies are using their personal data to charge them even more. The One Fair Price Package will ban predatory surveillance pricing while protecting the legitimate discounts and loyalty programs New Yorkers – including our veterans and seniors – rely on. I urge our friends in the legislature to pass these bills to ensure one fair price for all.”  – AG James