AG James applauded the passage of nation-leading legislation to protect New York consumers by preventing personalized price manipulation. The One Fair Price Act (S.8623B/A.9349B), championed by Attorney General James and sponsored by Assemblymember Emérita Torres and Senator Rachel May, bans surveillance pricing, a predatory practice in which companies use New Yorkers’ personal data – browsing habits, income, life circumstances, and more – to charge some shoppers higher prices than others for the same product. 

“New Yorkers know it is wrong for companies to use their personal information just to charge them more. When this bill becomes law, shoppers will be able to trust that the price they are paying is a fair price, not one dictated by their web browsing history, income, race, or zip code. I am grateful to the bill sponsors and our broad coalition for their partnership in protecting New York consumers.” -AG James