AG Ellison announced that a Ramsey County court has entered an order that bans High Light Vapes, along with its owner and a related entity, from doing business in Minnesota. High Light Vapes agreed to the order as part of a settlement of Attorney General Ellison’s January 2025 lawsuit against the company. That lawsuit alleged that High Light Vapes engaged in e-sales of e-cigarette products that mimic highlighters and are designed to be easily concealable and usable by school-age children, violating state laws against deceptive tobacco marketing that appeal to children. If High Light Vapes re-enters the Minnesota market in violation of today’s court order, it will be subject to a $50,000 penalty and possible contempt sanctions.

“Businesses that look to sell dangerous and addictive e-cigarette products to Minnesota’s youth are on notice—don’t do it. I will not tolerate selling vaping products to appeal to young people in Minnesota. And I will continue to use the tools afforded to my Office to stop deception, consumer fraud, and other unlawful practices and prevent a generation of younger Minnesotans from becoming hooked on nicotine.”- AG Ellison