AG Bonta and the City of New York, co-leading a bipartisan coalition of 25 AGs, welcomed Shopify’s decision to ban the sale of all vaping products, including e-cigarettes, through its e-commerce platform. The decision is a direct response to the coalition’s November 2025 call for stronger safeguards. Headquartered in Ottawa, Canada, Shopify describes itself as “a commerce platform that helps you sell online and in person” and explains that “[e]ntrepreneurs, retailers, and global brands use Shopify to make sales, run stores, and grow their businesses.”

“E-cigarettes have harmed young people across the country. For too long, online platforms have enabled the sale of these dangerous and highly addictive products. We called on Shopify to act, and we appreciate its cooperation. This change will help significantly reduce the sale of illegal nicotine products. We will continue to hold companies accountable and protect public health.” -AG Bonta