AG Bonta issued a statement after the conclusion of evidence in the California Department of Justice’s lawsuit against Heartbeat International, a national anti-abortion group, and RealOptions Obria, a chain of five crisis pregnancy centers in Northern California. The parties presented evidence over six weeks of trial proceedings in Alameda County Superior Court. Filed in September 2023, the California Department of Justice’s lawsuit alleges that HBI and RealOptions use fraudulent and misleading claims to advertise “abortion pill reversal," , an unproven and largely experimental procedure, in violation of California’s False Advertising Law and Unfair Competition Law.

“Every Californian deserves truthful, accurate information when making deeply personal healthcare decisions. Our lawsuit alleges that Heartbeat International and RealOptions promoted APR despite knowing that there is no scientific evidence that shows it is effective or safe. After several weeks of testimony, we remain confident in the strength of our case and look forward to the court’s decision. We will continue holding accountable those who undermine reproductive freedom, including by spreading dangerous, baseless claims.” -AG Bonta