California Attorney General Rob Bonta and the City of New York today co-led a bipartisan coalition of 25 attorneys general in sending a letter to Shopify Inc. (Shopify), urging the company to take stronger action against merchants that use its services to sell illegal tobacco products, particularly e-cigarettes. Headquartered in Ottawa, Canada, Shopify describes itself as “a commerce platform that helps you sell online and in person” and explains that “[e]ntrepreneurs, retailers, and global brands use Shopify to make sales, run stores, and grow their businesses.” Shopify’s policies already prohibit merchants from using its services for unlawful activities, and Shopify has previously terminated e-cigarette sellers that were brought to the company’s attention by the California Attorney General’s Office. However, in today’s letter, the coalition argues that a more comprehensive solution is necessary because merchants continue to use Shopify’s services to sell illegal e-cigarettes. Accordingly, the coalition requests a meeting with Shopify to collaborate and exchange ideas on what a comprehensive solution could entail.
“Right now, e-cigarettes are far too easy to purchase online. My fellow attorneys general and I have not hesitated to take action against individual sellers in the past, but we have found that many sellers are able to offer illegal e-cigarettes for purchase by using Shopify’s services. It’s unacceptable, and we’re urging Shopify to help us better tackle this public health threat,” said Attorney General Bonta. “By addressing unlawful e-cigarette sales at their point of origin, we can make progress faster and more effectively. Earlier this year, Shopify responded positively when my office reached out and asked for its cooperation in terminating its services to certain e-cigarette sellers. We hope Shopify continues to be a partner in our efforts to protect public health and enforce federal, state, and local laws.”