California Attorney General Rob Bonta, alongside the California Privacy Protection Agency and the attorneys general of Colorado and Connecticut, today announced an investigative sweep involving potential noncompliance with the Global Privacy Control, or GPC, an easy-to-use browser setting or extension that automatically signals to businesses a consumer’s request to stop selling or sharing their personal information to third parties. As part of the sweep announced today, the coalition sent letters to businesses that do not appear to be processing consumer requests to opt out of the sale of their personal information submitted via the GPC as required by law and requested that those businesses come into immediate compliance. This sweep reinforces the three states’ 2025 Data Privacy Day educational efforts on the GPC and California’s prior $1.2 million settlement  with Sephora regarding GPC compliance.