New York Attorney General James secures $600,000 from fitness company Equinox for its hard-to-cancel memberships

Published Date: Aug 11, 2025

New York Attorney General Letitia James announced a settlement with Equinox Group, LLC (Equinox Group), which offers fitness services under Equinox, Equinox+, and SoulCycle, for making it hard for New Yorkers to cancel their membership. The Office of the Attorney General (OAG) found that Equinox Group failed to clearly disclose its subscription terms, provide consumers with the subscription acknowledgment required by New York law, and offer cost-effective and easy-to-use online cancellation mechanisms. As a result of the settlement, Equinox Group must pay $600,000 in penalties, change its subscription practices, and offer refunds to subscribers who tried to cancel their membership but could not. “New Yorkers should be able to cancel a membership they no longer use or want without breaking a sweat. The Equinox Group made it challenging for customers to end their membership, costing them time and money. As a result of my office’s settlement, New Yorkers can now cancel their membership with Equinox, SoulCycle, or any of Equinox Group’s brands much faster.” – AG James 

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All States