The New Mexico Department of Justice and its Consumer Protection Bureau has secured a $350,000 settlement for consumers in the case of Santa Fe Spa Center (also known as Voupre Spa or SHM Group 2019, Inc.). Attorney General Raúl Torrez filed a lawsuit against the spa and its owners in 2024 alleging violations of the Unfair Practices Act (UPA) accusing the business of using aggressive and deceptive practices to lure individuals into the store – often charging customers double or triple verbally agreed-upon prices.

“Our Department has been hard at work on this case, and we are proud to return money to consumers who were targeted and financially harmed. Visitors and locals alike should never be charged thousands of dollars more than a fair price, nor should they be subjected to high-pressure sales tactics and false promises designed to trick them into buying products they don’t want or need. This case underscores our commitment to protecting consumers in New Mexico and holding bad actors fully accountable for exploiting our communities. If you believe you were affected, we urge you to submit a claim with our office right away.” – AG Torrez